Internet Marketing Coach

Sales = traffic x conversion_rate.

To double your sales you can double your traffic, or you can double your conversion.

• Marketing increases traffic.
• Usability increases conversion.

Most websites already commit vast resources to marketing. Doubling traffic, then, is often difficult because you are in the realm of diminishing returns. Most websites spend no time at all on usability, and so it is often easy to double conversion rate by incorporating basic usability guidelines into the site design. It is this simple fact that makes usability so important.

A usability overhaul often doubles sales

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